About Us

Looking for quality, creative and stylish products for you and your baby?

Mummum.co.nz offers the finest products mum and baby deserve.

We have a wide range of maternity and baby care products in store, from antenatal to post natal, breast-feeding to solid feeding, and from comfort soothers to kids’ costumes.

We are aiming to bring all the premium baby brands to be under one roof, at moment we are doing Joolz, Bugaboo, Stokke, Cybex, Maxi coxi, Nuna, Touchwood, Bloom, Babyzen Yoyo+, Valco Baby ect. We specialize in Beaba, one of the best feeding brand from France.  We source the best products from Korea, European. We have unique feature products, the best baby playpen iFam from Korea, playmats Parklon. We also have lots of designer baby and kids fashion range, from Jamie Kay, Huxbaby, to Kenzo, mini rodini, Nununu, From donsje to Pretty Brave. Also the practical range of bobux, minti, rock your baby. Designer toys like Olli Ella, Ooh noo, OYOY ect.


Our aim

Mummum.com aims to bring top quality boutique maternity and children’s products to New Zealand families, at an affordable price.

Our beliefs

When it comes to baby products, we strongly believe that quality always wins against quantity. Our belief is quality, and green is our attitude. We carefully choose our products to ensure our mums and babies are safe and comfortable while keeping a light footprint on the earth.


About the founder

Shirley is the mum of three lovely kids. Just like other mums, Shirley has spent most of her time on her three children over the last few years. While she is having a quiet moment, she likes to write her own blog and follow others. By looking at those stylish overseas mums’ blogs, she was disappointed that many products were not available in New Zealand.

Shirley shared her feelings with other mums’ in her coffee group, and they showed great interest in these creative and stylish products. That inspired Shirley and is how her business started. From a garage to the Ellerslie store, is a milestone. Now after 6 years, mummum has 3 stores Auckland wide.